New Crops Info

Supported by the Rural Industries Research and Development Corporation

The thirteen steps

(for new crop industries)


The thirteen steps have been used by new crop industries to structure their approach to new crop commercialisation; what does the industry need?


Since it is impossible to predict the outcome of a new crop development initiative, the Thirteen Step process encourages a group to enter the marketplace with a product, under a strict set of benchmark and monitoring conditions, to test its marketability directly.


The Thirteen Steps are as follows:


1. The proposal of the new crop by those willing to commit themselves financially to such development;


2. The acknowledgment that new crop development is a high risk adventure;


3. The recognition of the need to protect intellectual property rights;


4. The assessment of the marketing potential of the new crop product, using all relevant available criteria with an indication of those criteria for which no information is available;


5. A theoretical assessment of the production potential of the new crop using all relevant available criteria with an indication of those criteria for which no information is available;


6. The establishment of an integrated development group comprising producers, processors, distribution, and marketing partners with research providers in a facilitation role;


7. Agreement within the group of resource requirements, expected outcomes, action plans to achieve them, and proposed distribution of any profits;


8. The establishment of a process of project monitoring to identify and resolve problems quickly and efficiently;


9. The establishment of economic benchmarks and an agreement to abandon the proposed development if these have not been met;


10. The establishment of a system of review to determine whether the development is worthwhile and to analyze the critical contributions for success or failure;


11. Trial production for trial marketing;


12. Trial production for trial processing and packaging; and


13. Experimental production, using regional randomized replicated trials.


Rural Industries Research and Development Corporation (RIRDC)

RIRDC New and Developing Plant Industries:
(publications and reports)

RIRDC New Crop Industries Handbook
(530 pages pdf download)

RIRDC essential oils, tea tree oil, wildflowers and natives, bioenergy, organic farming

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Latest update 30 June 2014 by: ANCW